If you’re looking for a way to clear up space in your closet, all the while making money out of the entire process – you ought to try reselling.
While reselling might not be a new concept entirely, popular digital marketplaces such as Poshmark and Depop have created a revamped definition of the term more suited to the twenty-first century, and that’s social selling.
Social selling is the process of marketing your resale items in an Instagram-able fashion. We’re talking about aesthetics, followers, and likes here.
Essentially, Poshmark and Depop are mobile thrift stores for all things fashion. However, while the intent behind both marketplaces might be similar, there are several differences among them based on how they sell, how they manage sales, and so forth.
|Poshmark was founded in 2011 and is currently one of the world’s largest social marketplaces with over 60 million active users.|
The site is based in the United States and only caters to residents within the US.
|Depop was also founded in 2011 and has an estimated 13 million active users.|
The site is based in the United Kingdom, however, Depop caters to an international audience.
|Poshmark is predominantly seen as a marketplace for Millennials with buyer and seller ages ranging from late teens to early thirties.||Depop is infiltrated by a Gen Z user base from early teens to early twenties.|
|If you’re looking to sell branded or curated items from the not distant past then Poshmark is the way to go.||Your chances of having an article sold out in seconds on Depop would either require it to be vintage or very new.|
For resellers, there’s nothing more important than being on the website’s homepage. While this might not guarantee a sale, it does boost your chances of one. If the website features you on their homepage, it’s the same as having them feature you on the cover of their magazine.
|Poshmark hosts ‘posh parties’ or ‘host picks’ whereby there’s either an active community of users or the management features your listing on their homepage.|
You might be inclined to believe that it’s easier to get into a posh party than it would be to be a host pick – both of them are pretty easy.
|Depop has a completely different approach. To start, Depop is composed of an entire editorial team.|
This team handpicks items that are relevant to either the season, style, or trend that they’re promoting for that particular instant.
The editorial team reviews items based on likability as well making popular sellers stand out 9/10 times.
|Host picks are either done at random, or you can submit a request for a host to review your listings. Poshmark does not curate a style quotient.|
Chances of being picked for tennis shoes or a ball gown listing are the same, provided you meet Poshmark’s guidelines.
|Listings on both Poshmark and Depop are based on brands, sizing, prices, etc. However, while discovering an article, a user on Poshmark will come across an image of the article with that description.|
On Depop, you just have an image pop open and you click on it for more details.
Reselling platforms such as Poshmark and Depop are social marketplaces and have a more social media-esque approach. As such, both applications feature a personal page similar to an Instagram page. With followers, images, likes, and works.
|Poshmark allows you to upload 8 images at a time.|
If a buyer likes your listing on Poshmark, he or she can make either purchase that article or make you an offer on it – a term known as low balling.
|Depop allows you to upload 4 images at a time.|
Depop allows you to send the seller a private message and take it from there.
The application allows you to come up with a price of your own and negotiate bundle prices and discounts between yourselves.
|Poshmark has a less ‘personal’ approach. While fellow users can comment under listings, a low-ball is a direct message. You do not get to talk to the seller or buyer, you just talk in offers.|
Poshmark operates solely in the United States and Depop caters to an international user base. Vast differences between the two marketplaces are in their shipping and payment programs.
|The shipping label that Poshmark sends allows a standard shipping fee to be charged with $6.29 for items under 5lbs. Poshmark undertakes costs for USPS handling, damages, and other unforeseen costs.||Shipping through Depop is based on the weight of the article. However, Depop standardizes weights as; below 0.5lbs, below 2lbs, below 4lbs, and so forth.|
If we were to say your package comes at around 1lb, it would be grouped within the same category as someone having a shipment of 2lbs.
|For every $15 sale you make, Poshmark will take $2.59 as commission and every sale upwards of $15 will give them a 20% commission on the sale.||The very first requirement to be on Depop is to create a PayPal account. With Depop taking only 10% commission, it feels like a steal.|
However, the application is not responsible for PayPal fees which come at another 3%.
Both Poshmark and Depop have a dedicated customer service team to handle disputes and claims.
|On Poshmark, a sale is final and the buyer has to deposit the amount to Poshmark before the seller is made to ship the package.|
However, this also gives the buyer a 72-hour window during which they can review the item.
If the article causes a dispute between buyer and seller, the matter is handled by Poshmark. The company creates its version of a trial with Poshmark giving the final verdict.
|Depop will respond promptly to queries and claims.|
However, they aren’t authorized to act as a judge between a buyer and a seller.
Once a sale has been made, the buyer deposits a non-transferable amount directly to the seller. Understandably this amount isn’t exactly in the seller’s hands at that time, but it can not be withheld or disputed.
|The buyer’s claims have to be disputed by the seller with Poshmark making a judgment based on whether or not the seller misled the buyer into believing an article was something it was not. If they find in the buyer’s favor, the amount (minus commission) is released to the seller.||Similarly, with the option for private messaging, Depop allows users to interact and negotiate with one another much more frankly.|
It creates room for additional questions and specifications as a means to avoid disputes.
Poshmark and Depop might appear like a reseller as a platform to display and showcase their items for sale. However, with several differences between the two, sales can be markedly different. Before you make a listing, it’s important to go through and understand the dynamics of either one.